Behind the Paw

Behind the Paw

John Paul Pet follows in the foot steps of our founders' "Behind the Bottle" philosophy by creating a "Behind the Paw" culture that brings pets, people, passion and programs together in an effort to create a better world for animals. It is this culture that sets us apart, making John Paul Pet one of the most trusted brands in the industry.

One Picture Saves a Life

8 million pets enter shelter and rescue groups each year. They are dirty, scared, and disorientated. As part of the intake process this pet has their photo taken that is the face people see when looking to adopt. Our mission is to provide shelter staff and volunteers with the resources to successfully groom and photograph shelter pets, aiding in giving them the second chance they deserve. Through these efforts, we hope to improve the overall image of rescue and adoption.

Hero Dog Awards

American Humane Association's Hero Dog Awards™ were created in 2010 to celebrate the powerful relationships between dogs and people, to serve as a catalyst to advance society's understanding of the human-animal bond. Dogs are an invaluable part of our lives every day; as companion animals, service and therapy animals, animal soldiers, police officers and first responders and emerging heroes. American Humane Association advocates for the American values of caring, compassion and hope.

Best Friends Animal Society

Best Friends Animal Society is a nonprofit organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society’s leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country’s largest no-kill sanctuary. This work is made possible by the personal and financial support of a grassroots network of supporters and community partners across the nation.

Morris Animal Foundation

Morris Animal Foundation helps animals enjoy longer, healthier lives. We advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide.

Founded by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent. The Foundation has funded more than 1,700 studies, many of which have led to animal health breakthroughs in diagnostics, treatments, prevention and cures.

We believe that, working together, we can create a healthier tomorrow for animals.

Humane Society of the United States

Established in 1954, The Humane Society of the United States is the nation's largest and most effective animal protection organization, backed by 11 million Americans. The HSUS seeks a humane and sustainable world for all animals - a world that will also benefit people. We help animals by advocating for better laws to protect animals; conducting campaigns to reform industries; providing animal rescue and emergency response; investigating cases of animal cruelty; and caring for animals through our sanctuaries and wildlife rehabilitation centers, emergency shelters and clinics.

Brown Dog Foundation

Brown Dog Foundation is the only 501c3 financial assistance program dedicated to helping pet owners in temporary financial crisis save their pet's life. Too often a family is faced with the decision to euthanize or surrender their pet simply because funds do not exist to provide appropriate and critical treatment. Left without treatment, the pet endures unnecessary pain and suffering and the family experiences a variety of emotional stressors. When money is the only hurdle to overcome in saving a family pet's life - families turn to Brown Dog Foundation.  

Companion Animal Protection Society (CAPS)

Founded by President Deborah Howard in 1992, the Companion Animal Protection Society (CAPS) is the only national nonprofit organization dedicated exclusively to protecting companion animals from cruelty in pet shops and puppy mills. CAPS actively addresses the abuse and suffering of pet shop and puppy mill dogs through investigations, education, media relations, legislative involvement, puppy mill dog rescues, consumer assistance and pet industry employee relations.

What our customers are saying:

My Golden Retriever is allergic to everything, and your Oatmeal Shampoo is the first one I've been able to use on him that doesn't make his skin flake up or develop a rash.

— Dominque T.